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How Hillary lost the black vote, with the help of Bob Johnson
Avis Jones-DeWeever | Posted April 29, 2008 11:54 AMIn the run-up to Pennsylvania, nestled somewhere between the dawn of "Bittergate" and that now infamous "gotcha" presidential debate, Billionaire BET Founder, Charlotte Bobcat Owner, and apparent self-anointed Black Boogie Man Buster, Bob Johnson once again injected his two-cents into the raucous Democratic presidential contest. This time lending credence to Geraldine Ferraro's assessment that Barack Obama's electoral success could be boiled down to his blackness, Johnson proclaimed, "if you take a freshman senator from Illinois called 'Jerry Smith' and he says, I'm going to run for president, would he start off with 90 percent of the black vote? And the answer is, probably not."
Indeed. A fictitious Mr. Smith would not likely start off with 90 percent black support. But then again, neither did the very real Barack Obama.
Although it now seems to have been eons ago, it's worth noting that for much of this presidential contest, Hillary Clinton enjoyed overwhelming support among African Americans. Even as late as December and January, Washington Post-ABC News polls showed Clinton trouncing Obama among black registered voters, garnering the support of 60 percent of those polled as compared to only 20 percent who preferred Obama. The black vote was, in the early days of the campaign, hers to lose. And lose it she did. Like various aspects of Hillary's mismanaged campaign, she found a way to let this advantage pass her by.
It wasn't until the run-up to South Carolina when a series of racially insensitive statements issued by her husband, various campaign surrogates, and the candidate herself, did many African Americans begin to have a change of heart. Bill's widely reported characterization of the Obama campaign message as a "fairy tale" and Hillary's suggestion that it took Lyndon Johnson and not Martin Luther King to promote real change in America touched a collective nerve. These and other remarks caused people to reassess the sincerity and sensitivity of the two. And at the very least, displayed a stunning level of ignorance or disrespect of a community that had been the Clinton's greatest supporters in both good times and bad.
While the Clintons were driving blacks away in an attempt to woo white blue collar voters, Obama was reaching out. He was reaching out to the black community, the white community, Latino and Asian communities, to young, old, rich, and poor. He was reaching out to America. To every corner of this nation, he extolled the virtues of hope and change, and fueled the belief that people held in their hands, the power to remake America for the better. His message of uplift and optimism stood in sharp contrast to a Clinton campaign that seemed bent on divisiveness and disrespect. Obama's inclusive message is what has resonated in 30 of 44 primary states, attracted over 1.3 million campaign donors, and resulted in a 700,000 plus vote-total lead.
The result of these efforts has been solid black support for Obama hovering in the 80-90 percent range. It also led to the engagement of millions of new voters in the electoral process and the amassing of a true broad-scale coalition unlike any we've seen in recent electoral history.
So why now? Why again was Bob Johnson making not-so-subtle race-based appeals in the midst of this contentious campaign? It's impossible to know for sure. But given his history, it's not at all surprising. Johnson made his fortune from the exploitation of black talent, including, but not limited to, the extreme and hypersexualized exploitation of women of color.
For years, while head of BET, Johnson reportedly severely underpaid those who led to the meteoric rise of his company. In 1999, for example, more than 100 comedians including Richard Pryor, Tim Allen, and Jay Leno signed a letter that ran as a full-page ad in Variety Magazine. The ad chastised the network for paying substandard wages to comedians who appeared on its then top-rated program, Comic View. At the time, BET paid only a one-time appearance fee of $150. This compared to a minimum of $500 paid to performers of HBO's "Def Comedy Jam" and $700 paid by The Tonight Show. Both HBO and the Tonight Show also provided their performers with expense reimbursement and residuals earned through reruns. BET did not.
When confronted about the controversy, rather than complying with the industry standard, Johnson high-tailed it to Atlanta where he could air Comic View from a locale that would more easily provide talent on the cheap. In the end, he called his decision to relocate the show, "just business."
Even today his business practices continue to raise eyebrows. Only three days after his Ferraro affirming statements appeared in the Charlotte Observer, a columnist for the paper wrote, "He's the guy who treats employees as if they're napkins, to be used and tossed away." Little wonder why the Bobcats are said to have "more disgruntled former employees than they have fans."
Though Bob Johnson may to some appear to be a brave voice of reason, articulating the hard, tough, and perhaps, non-politically correct truth about a historic campaign, the reality is his perspectives run afoul of the facts. Even worse, his actions exemplify a habitual pattern of capitalizing on the exploitation of his own people. Though this time, that exploitation comes in the form of pandering to the very real tension between blue collar voters and perceptions of unearned black advantage.
Avis Jones-DeWeever, Ph.D., is the Director of the Research Public Policy and Information Center for African American Women at the National Council of Negro Women.
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