Why Chris Brown's latest PR strategy won't work

Chris Brown's taped interview will be aired Wednesday night on Larry King Live. In the interview Brown claims he does not remember assaulting his former girlfriend. He says that is not who he is.

This interview is part of an effort to resurrect his faltering career, and it does not seem to be working. On Morning Joe the host, Joe Scarborough and his fellow panelist were mocking Brown's response and even asking why was Brown spared jail time? One even said that Michael Vick served 2 years for dog fighting, [so] how was Brown spared when he assaulted a woman. They even referred to Brown as a "thug."

It is obvious that this interview is not going to benefit Brown. His mother and his lawyer were with him during the interview, but one has to wonder who is advising them? The "I don't remember" strategy is not going to work.

Brown is not a thug, but he is a batterer and he has to own up to his behavior. The goal of this public relations effort is to rehabilitate his career, but this strategy is flawed. His interview has put him back in the news, but his motives are being questioned and now he has to backtrack.

When you are trying to stage a comeback you really don't have time to backtrack.